$60 a lead. No setup fee.No retainer.

What is included in the $60?

$60 buys 1 merchant application that cleared all 9 published gates, sold to 1 buyer and delivered to your CRM in real time. The advertising that found the merchant, the phone call that confirmed he answers, the consent record and the delivery itself are all inside the $60. We run the ads. We buy every click with our own money before you buy the lead, and none of that chain is billed back to you.

1. 1 merchant application that cleared all 9 published gates.
2. 1 buyer. Never shared, never resold, never aged.
3. The ad spend that found him, already paid on our side.
4. A phone that was answered before the record was released.
5. A consent record captured at submission and attached to the lead.
6. Live delivery into your CRM, about 50 milliseconds after the merchant submits.

PayPerMerchant sells merchant cash advance leads only. Not leads for business loans, not SBA, not equipment finance, not lines of credit. The 9 gates are the whole qualification standard and they are printed in full on what is in a lead. Nothing in the $60 is discretionary: a record either clears every gate or it is not a lead you are invoiced for.

What is not included, and what do I pay separately?

Nothing here is billed separately. No setup fee, no onboarding charge, no monthly platform fee, no ad budget, no minimum term and no cancellation charge. There is 1 invoice line and it is $60 per delivered lead.

What you pay for separately is everything after the record lands: your CRM, your dialler, your people and the hours they spend on the phone. We sell the application. Working it is your side of the line. A lead nobody calls is $60 spent, and speed to contact is your process rather than ours.

Is there a contract, a minimum order or a monthly commitment?

There is an agreement and there is no commitment inside it. Paid delivery runs on a short ordering agreement that sets where leads are sent, what a lead costs and what each side promises about consent. There is no minimum order, no minimum term, no monthly commitment, no retainer, no notice period and no early termination fee.

Order 1 lead or 1,000, pay $60 for each, and stop whenever. Nothing renews and nothing is owed at the end of a month. The agreement is summarised on the terms, and where it and this page differ it controls.

How do the first 10 free leads work?

Limited time: the first 10 leads are free. 10 qualified merchants, delivered exactly the way a paying client is served: the same 9 gates, the same phone verification, the same consent record, the same live delivery into your CRM, and the same 1 buyer. They are not leftovers and they are not a sample file.

They are the first 10 leads rather than a discount applied to a larger order. A funder who takes the 10, works them and never places a paid order has cost us the advertising on 10 merchants and owes nothing. That is deliberate. It is the cheapest evidence a buyer can get about a lead source, and it is evidence collected in your own CRM instead of on our sales page.

What happens if a lead misses a published gate?

Mark it and it costs $0. Bad lead? Don't pay for it. Dead number, wrong business, or a merchant who misses 1 of the 9 published gates.

One credit per lead you buy. A credit is spent when a real merchant lands in your CRM. If a lead comes through with a fake number or a junk name, mark it. The credit goes back. No time limit, no form, no argument.

There is no window on that. Flag a lead the week it arrives or 3 months later and the credit returns the same way, because a replacement term with a clock on it expires exactly when a busy shop stops looking. The gates are not ours to move after the fact either: all 9 of them are published on what is in a lead and a record that misses one is not a record you were meant to be charged for.

How does $60 per lead compare to the other ways to buy MCA applications?

6 ways to buy a merchant application, compared on the 4 things that decide what an application is worth: what the buyer pays, who else receives the same merchant, whether a consent record travels with the file, and who fronts the advertising that produced it. Channels, not companies. This site compares categories and does not rank named vendors.

Every price cell above is either a public figure with a named source and the date it was retrieved, or the literal words not publicly posted. Retrieved 2026-08-28: aged applications and live transfers do have prices posted by sellers, and those are quoted above with their retrieval date. No per-lead price for shared leads, agency retainers or in-house media was found published on any seller's own site, so those cells say so rather than carrying an estimate. The empty cells are the point of the table. A funder can read our number in 1 line and cannot read the others at all.

When was this price last updated?

Last updated August 2026. $60 is the published price and the invoiced price, and if it changes this line changes with it on the same day. A price page carrying a stale date is worse than a page carrying no price at all.

Nothing here is a promotional rate with an end date attached. There is 1 number, it is flat at every volume, and it is the same number a funder placing a first order in August 2026 pays. The mechanism behind it is on how it works, and the record you receive for it is on what is in a lead.